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PHANOMEN/design
President
Loree O. Everette's
newsletter
series,
"Profitable Commercial Space"
"I'll bet you think this song is about you...
...Don't you?.. Don't
you?"
by Carly
Simon
Paying Attention
to Quantity
Can Mean Quality Construction Savings
Taken in the most basic sense, this statement may seem like a
no-brainer. But have you ever considered the amount of each manufacturer,
style, raw or finish material size, color, etc. being specified on your job(s)?
If budget is a foreign word to you, then by all means skip
the next paragraph to the pretty pictures of our featured
client. But if I’m speaking your language, knowing that this is
being considered in the design of your project could mean the difference
between getting what you want and what you can afford.
Of course costs of finish materials like wallcovering, floor
covering, and countertops can fluctuate depending on such factors as
content, durability, safety rating, origin of fabrication (shipping), and
manufacturer’s brand reputation. These variables, you and your
designer may have little control over if you want a certain look and
performance. However, the most important consideration may be
quantity.
All materials are shipped and sold in some minimum quantity. For very
few, the unit is one. All others are packaged in crates, boxes,
bags, or lots that the dealer/ installer must purchase in order to fulfill
the specification. Take, for example, commercial wallcovering. The
standard bolt for the majority of manufacturers is 30 yards.
If your project requires 30 yard increments, then the factory can
pull the bolts directly out of stock and ship it to you for a price.
However, if they must cut the bolt for 20 yards, leaving them with 10
yards of a certain lot to warehouse and sell, expect to pay an extra $3
per yard on average on top of the base price for each of those 20
yards.
So, if your project requires 75
yards of X, 105 yards of Y, and 39 yards of Z, you can expect that a cut
charge has been applied or an extra bolt was ordered. Ordering unnecessary material is the
worst of scenarios, given that in 2006, construction and demolition debris generated 1,060,577
Tons of
Indiana
’s
municipal waste, according to the Indiana
DEM.
Can the same look be achieved if 180 yards of X or Y
were installed and 39 yards of Z?
Is this design modification worth the $540 estimated savings
or will it compromise the vision?
The following tells the story in the average cost comparison
to an 8’-0” above finished floor (A.F.F.) standard 20 gauge 3-5/8” metal
stud and 5/8” gypsum wallboard interior construction w/o
insulation:
8’-6 A.F.F. = + 2.5%
9’-0” A.F.F. = + 7.5%
9’-6” A.F.F. = + 10%
10’-0” A.F.F. = + 12.5%
Is the extra wall height, which also requires added lighting
and HVAC consideration, going to add to your bottom line?
The same principle applies to virtually every element of a
construction project. Another example is tiles, that often come in
10 or 12 tile boxes, and certain paints like “dry fall” for open deck
ceilings that come in 5 gallon or 55 gallon drums. Similarly,
the number of different lamp (or bulb) types for your facility can mean
that your maintenance crew must purchase, keep track of, and stock many
more boxes of different lamps to keep your building lit.
Has optimizing the minimums for each material been a factor
in the design of your project(s)?
Making small adjustments to the quantities in the
specification can mean less waste in both materials and
dollars. With regards to large scale
projects this kind of saving is a washout. However, small
savings can add up quickly.
On the next commercial project, take a
moment to consider how much material is going into your build-out. As a
designer, stereotype dictates that I am to support that the design vision
is worth the costs. If your built environment brand image is
the main driver to sales or if you need to reinforce a specific corporate
culture, it is.
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"Yeah, that's how we livin' and you
know
You can't touch this..."
by MC
Hammer
FeaturedClient
MiltoCleaners
In the summer of 2005, Milto
Cleaners revamped their brand image, which included the redesign of their
store environment. Since then, PHANOMEN/design has been proud to be
selected as the interior design partner of choice through the revision of
five locations. Using their new logo design and advertising campaign as
inspiration for the creation of a cohesive image, PHANOMEN/design combined
a clean, casual simplicity with bold presence to give Milto Cleaners a
look to call their own. The new store environments support the message of
quality, up-to-date knowledge, and professionalism for which the Milto brand is known.
The process
started with a thorough field analysis and programming to produce a more
efficient workflow. Improving the space plan was of key importance to the
re-design, heightening the overall customer experience both in front
of and behind the scenes. Working with Miltos is always a terrific
process, as the evolution of the design goes smoothly from design
development through construction documentation. "I interviewed several
design firms for this project and found PHANOMEN to provide a superior
level of service and expertise. Throughout our project we received an
extremely high level of service and attention to detail. They continually
delivered on time and under budget and exceeded my expectations,"
said Milto Vice President, Phil Milto. 
Let us know
what you think of the new design after visiting your nearest Milto
Cleaners!
Pre-renovation Photograph
"I feel good now, I knew that I
would, now.
So good, so
good..."
by James Brown
On March 27, 2008, PHANOMEN/design traveled to Edinburgh,
Indiana's Atterbuy Job Corps Center for their first Women's Expo.
Atterbury is the nation's largest residential education and vocational
training program for economically disadvantaged youth. Many of the girls
who attend Atterbury have had little exposure to the possibilities
available for a professional career. Designer, DuJuanna London noted the
following about the day, "The experience of speaking to these girls, who
have had extremely difficult lives, about the design profession and their
future was both eye opening and rewarding. It was a small donation of our
time, but I hope we opened a window to new possibilities."
"Then, c'mon, oh,
c'mon
Let's get it on..."
by Marvin
Gaye
At
PHANOMEN/design, every day we help to make
our clients' commercial
spaces more profitable. After five years in business, I recently realized that
the 700+ subscribers to our company newsletter are not just signing up
because they want to learn more about what an amazing company we are (and
we are), but might also be interested in knowing how we might help them put more cash in their pockets by way of
their interior environment. Thus, this is the initiation of my new series,
"Profitable Commercial Space." I'm not doing this to occupy hours of lazy
Saturday afternoon boredom (which I'm convinced is a myth), but so that I
can hear from YOU. I look forward to your commentary, contributions,
and questions.
Future Topics:
-
Design approaches that generate
excitement and improve revenue
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Square footage
optimization
-
A win-win: bringing on the general
contractor during design
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