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VOLUME 1
VOLUME 2
VOLUME 3
PHANOMEN/design                                
President 
Loree O. Everette's
newsletter series,       
"Profitable Commercial Space"
 
                                                                                                     
                                                                                          

 
"I'll bet you think this song is about you...
...Don't you?.. Don't you?" 
                                 by Carly Simon
 
 
Paying Attention to Quantity
       Can Mean Quality Construction Savings
 
 
Taken in the most basic sense, this statement may seem like a no-brainer. But have you ever considered the amount of each manufacturer, style, raw or finish material size, color, etc. being specified on your job(s)? 
 

If budget is a foreign word to you, then by all means skip the next paragraph to the pretty pictures of our featured client.  But if I’m speaking your language, knowing that this is being considered in the design of your project could mean the difference between getting what you want and what you can afford. 

 

Of course costs of finish materials like wallcovering, floor covering, and countertops can fluctuate depending on such factors as content, durability, safety rating, origin of fabrication (shipping), and manufacturer’s brand reputation.  These variables, you and your designer may have little control over if you want a certain look and performance.  However, the most important consideration may be quantity. 

 

All materials are shipped and sold in some minimum quantity.  For very few, the unit is one.  All others are packaged in crates, boxes, bags, or lots that the dealer/ installer must purchase in order to fulfill the specification. Take, for example, commercial wallcovering.  The standard bolt for the majority of manufacturers is 30 yards.   If your project requires 30 yard increments, then the factory can pull the bolts directly out of stock and ship it to you for a price.  However, if they must cut the bolt for 20 yards, leaving them with 10 yards of a certain lot to warehouse and sell, expect to pay an extra $3 per yard on average on top of the base price for each of those 20 yards.   
 
So, if your project requires 75 yards of X, 105 yards of Y, and 39 yards of Z, you can expect that a cut charge has been applied or an extra bolt was ordered.  Ordering unnecessary material is the worst of scenarios, given that in 2006, construction and demolition debris generated 1,060,577 Tons of Indiana ’s municipal waste, according to the Indiana DEM.
 

 

Can the same look be achieved if 180 yards of X or Y were installed and 39 yards of Z?

 

Is this design modification worth the $540 estimated savings or will it compromise the vision?

 

The following tells the story in the average cost comparison to an 8’-0” above finished floor (A.F.F.) standard 20 gauge 3-5/8” metal stud and 5/8” gypsum wallboard interior construction w/o insulation:

 

8’-6 A.F.F.  =  + 2.5%

 

9’-0” A.F.F. = + 7.5%

 

9’-6” A.F.F. = + 10%

 

10’-0” A.F.F. = + 12.5%

 

Is the extra wall height, which also requires added lighting and HVAC consideration, going to add to your bottom line? 

 

The same principle applies to virtually every element of a construction project.  Another example is tiles, that often come in 10 or 12 tile boxes, and certain paints like “dry fall” for open deck ceilings that come in 5 gallon or 55 gallon drums.  Similarly, the number of different lamp (or bulb) types for your facility can mean that your maintenance crew must purchase, keep track of, and stock many more boxes of different lamps to keep your building lit. 

 

Has optimizing the minimums for each material been a factor in the design of your project(s)? 
 
Making small adjustments to the quantities in the specification can mean less waste in both materials and dollars. With regards to large scale projects this kind of saving is a washout.  However, small savings can add up quickly. 

 

On the next commercial project, take a moment to consider how much material is going into your build-out. As a designer, stereotype dictates that I am to support that the design vision is worth the costs.   If your built environment brand image is the main driver to sales or if you need to reinforce a specific corporate culture, it is. 

  
          
"Yeah, that's how we livin' and you know
You can't touch this..."
                                by MC Hammer
 
FeaturedClient                                                       
      MiltoCleaners
 
 
In the summer of 2005, Milto Cleaners revamped their brand image, which included the redesign of their store environment. Since then, PHANOMEN/design has been proud to be selected as the interior design partner of choice through the revision of five locations. Using their new logo design and advertising campaign as inspiration for the creation of a cohesive image, PHANOMEN/design combined a clean, casual simplicity with bold presence to give Milto Cleaners a look to call their own. The new store environments support the message of quality, up-to-date knowledge, and professionalism for which the Milto brand is known.
 
The process started with a thorough field analysis and programming to produce a more efficient workflow. Improving the space plan was of key importance to the re-design, heightening the overall customer experience both in front of and behind the scenes. Working with Miltos is always a terrific process, as the evolution of the design goes smoothly from design development through construction documentation. "I interviewed several design firms for this project and found PHANOMEN to provide a superior level of service and expertise. Throughout our project we received an extremely high level of service and attention to detail. They continually delivered on time and under budget and exceeded my expectations," said Milto Vice President, Phil Milto.                         
 
Let us know what you think of the new design after visiting your nearest Milto Cleaners!
 
 
 
Pre-renovation Photograph
 
 

 
"I feel good now, I knew that I would, now.
So good, so good..."
                                           by James Brown
 
AtterburyJob
        CorpsCenter 
 
                                                                                       
On March 27, 2008, PHANOMEN/design traveled to Edinburgh, Indiana's Atterbuy Job Corps Center for their first Women's Expo. Atterbury is the nation's largest residential education and vocational training program for economically disadvantaged youth. Many of the girls who attend Atterbury have had little exposure to the possibilities available for a professional career. Designer, DuJuanna London noted the following about the day, "The experience of speaking to these girls, who have had extremely difficult lives, about the design profession and their future was both eye opening and rewarding. It was a small donation of our time, but I hope we opened a window to new possibilities."
 
For more information on how to help go to http://atterbury.jobcorps.gov/
 

 
"Then, c'mon, oh, c'mon
Let's get it on..."
                                         by Marvin Gaye
   
                  
At PHANOMEN/design, every day we help to make our clients' commercial spaces more profitable. After five years in business, I recently realized that the 700+ subscribers to our company newsletter are not just signing up because they want to learn more about what an amazing company we are (and we are), but might also be interested in knowing how we might help them put more cash in their pockets by way of their interior environment. Thus, this is the initiation of my new series, "Profitable Commercial Space." I'm not doing this to occupy hours of lazy Saturday afternoon boredom (which I'm convinced is a myth), but so that I can hear from YOU. I look forward to  your commentary, contributions, and questions. 
  
Future Topics: 
  • Design approaches that generate excitement and improve revenue
  • Square footage optimization
  • A win-win: bringing on the general contractor during design